Blog Image

Asmakam Ayurveda Website Redesign

Author: Yash Nadkarni

Time to Read: 5 min

View Live Site

Author: Yash Nadkarni

Time to Read: 5 min

View Live Site

Abstract: This project involved redesigning an existing website within a one-week timeline to improve the user journey, enhance accessibility, and create a visually appealing interface. The objective was to identify and resolve usability issues, integrate the booking platform seamlessly, and establish a new design system that aligns with the brand’s identity. Given the time constraints, the website was built using the Wix website builder to ensure efficiency without compromising functionality or user experience. A user-centric approach was employed to ensure that key information was effectively communicated, catering to the target audience’s needs.

Asmakam Ayurveda

Blog Image

Bangalore's Ayurvedic Multi-specialty Hospital, dedicated to providing authentic Ayurvedic remedies for a wide range of ailments. Our experienced doctors specialize in designing personalized treatments based on detailed analysis of each patient's constitution, following principles rooted in ancient Ayurvedic scriptures. At Asmakam, we don't just treat symptoms; we address the root cause of conditions to ensure long-term relief and well-being. Every treatment is tailored to meet the unique needs of our patients, offering a holistic approach to health that combines traditional wisdom with modern expertise.

Current Challenges

  • Booking page not connected.
  • Lacking clear Information Visibility.
  • Too much loading time.
  • Out Dated Design.

Existing UI Elements

Icons

For Mreatment Methods

Blog Image

For Expertise

Blog Image

The above icons are different on the home page and the the details page. The design and the style is different for each icon.


Blogs

Blog Image

Menu

Blog Image

Consistency was not maintained in the design hence there was a need of Redesign.

Redesign

Information Architechure

Click here to see in detail Information Architechure

Blog Image

I have optimized this information architecture to eliminate unnecessary steps in the booking process, ensuring a more efficient and seamless user experience.

Redesigned UI Elements


Guidelines for designing buttons for a website:

  • Clear and Action-Oriented Text.
  • Visibility and Contrast.
  • Size and Spacing.
  • Consistent Design.
  • Feedback and States.
Blog Image

Guidelines for using icons and graphics on a website:

  • Consistency in Style.
  • Clarity and Simplicity.
  • Purposeful Use.
  • Scalability and Resolution.
  • Accessibility.
Blog Image

Guidelines for designing a menu bar or collapsible menu on a website:

  • Intuitive Navigation.
  • Visibility and Accessibility.
  • Minimalism in Collapsible Menus.
  • Feedback and Animation.
  • Responsive Design.
Blog Image

Adaption To Platform and Improvements

The Book appointment Button on the Header is a Quick Access for the desktop site so that the user at any point move to the Appointment booking section of the website in one click.

Blog Image

The 3 dots on the Bottom act as a Quick Access for Mobile Site. Like the book appointment button this button will always be visible to the user so that the user can move to the Appointment booking section of the website in two click.

User Centered Design

  • Better Booking Experience: When a User is trying to book an appointment we should ensure a smooth flow and quick steps.
  • Clear Information Visibility: The target user group lies above the ages 30 not that much tech advanced hence the website should have quick access. Also information about doctors and testimonials should be clear.
  • Out Dated Design: Although the design is made for older age groups the website should be interactive and have a modern essence.
  • Social Media Connect: Connecting the website to a social media handle helps to direct interested customers.

Impact

Blog Image
Blog Image

Conclusion

The redesigned website successfully addressed the initial usability challenges, offering a more structured and accessible user journey. The integration of the booking platform streamlined the user experience, while the new design system improved the site's aesthetics and readability. Despite the time limitations, the use of Wix enabled the rapid development of a functional and visually engaging website. This project demonstrated the importance of balancing design, accessibility, and efficiency within tight deadlines while ensuring an optimal user experience.

Blog Image

View More Projects by me

Your Review
Dear Guest, I hope you’re enjoying my portfolio, your feedback would greatly help me refine my work and shape future projects!